What is the plan for cosmetics promotion?
2020/4/16
Scheme 1: product special price promotion
We can select several products that are familiar to consumers as special price products and attract fee collectors as discounts. The reason why we choose brands that are familiar to the public is because of the price awareness and product quality, so that we can see at a glance that the profits made by our company are true.
Scheme 2: brand discount
Is the trust of consumers on the brand, select a brand of all goods in the promotion period to make discounts, sales. It is inevitable to gather popularity, which is the purpose to improve the rate of consumers entering the store.
Plan 3: buy it or give it away
Consumption of a certain amount or consumption of a certain amount can give corresponding products or other gifts. Other gifts are preferred by consumers. For middle and high-end consumers, they can present silk scarves, handbags and other fashion products.
Plan 4: add money to buy more products
The increase of money and purchase means that consumers can add a small amount of cash to purchase another product when they reach a certain amount of consumption. The increase of purchase should have certain practicability and attraction, and the amount of increase of purchase should be determined according to the cost of replacing the product.
Plan 5: limited time rush purchase at weekends
Limited time rush to buy, in a specified time to provide customers with very preferential goods to stimulate customers to buy, to sell at a lower price promotional activities. There must be a certain gap between the price and the original price in order to achieve the effect of rush purchase. The purpose of limited time rush purchase is to increase the sales opportunities of other goods in the store by using rush purchase customers. At the same time, the passenger flow can be controlled through the control of time period.
Scheme 6: cash in empty bottles
With the change of seasons, consumers are ready to buy new products, and the empty bottle is just enough to pay for the cash to buy cosmetics, so as to realize the value of the empty bottle and promote customers' consumption.